September 15

Tips Choosing Your First Business as an Entrepreneur

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There is a big misconception regarding first time entrepreneurship and that is the justification that it is okay to fail your first time simply because some well-known entrepreneurs failed and then hit it big.

What is not mentioned is the number of individuals who failed their first time as an entrepreneur and never got a second shot. Therefore, you might as well make it profitable the first time around.

Thus, to ensure higher odds of entrepreneurial success, you must choose the right business.

Here are 4 tips how:

1. Don’t Let the Economy Determine What Business You Should Start

The first thing that entrepreneurs think of when starting a business is our current economic condition. Although it is hard to bypass the thought of a horrid economy and the subsequent effect on your new entrepreneurial venture, it is imperative that you not let the economy sway your decision.

This will especially prove true when the economy turns in the next few years and you are left with an average business that was overly defensive and a lot of regret.

2. Let Google Assist You In Your Choice of Business How do you truly determine market demand for the product and / or services you plan to offer?

One way to do it is to use the Google Keyword Checker. This basic site will tell you how many people are searching monthly for your product or service.

Another key element that the Keyword Checker brings to the table is the use of adjectives.

For instance, you may want to open a business selling blue widgets, but upon looking up how sought after the product is on the web, you find out that green widgets are searched for times as often as blue.

3. You Cannot Avoid Sales, Instead You Must Embrace It and Not Let It Determine Your Business Choice

A willingness to engage in sales separates the men and women from what will be future job seekers.

Entrepreneurs hate sales because for some reason they tend to be more afraid of rejection than your average Corporate Joe or Jane. Why this reason is, I cannot tell you, but to avoid human interaction, entrepreneurs will completely alter the business that they are going into.

What they don’t realize is that regardless of industry, sales is part of business and, thus part of entrepreneurship.

4. K.I.S.S. Keep the concept simple (or, to use the real phrase, Keep It Simple, Stupid). A rule of thumb for first time (and any entrepreneurs) is that if you cannot explain your business in two sentences or less, it’s most likely not going to sell.

It is very rare that people reinvent the wheel with entrepreneurship. As a matter of fact, you can count them on your fingers: Bill Gates, Steve Jobs, Sir Richard Branson and ?

The odds of hitting Pick 6 are better. In entrepreneurship, especially when choosing your first business, go for a base hit, not a home run your first time at bat.

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September 11

Kimco KEYS Program Provides Opportunity for Aspiring Entrepreneurs Seeking to Launch their First Re

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Kimco Realty Corp. (Kimco) announced the launch of another small business through the Kimco Entrepreneurs Year Start (KEYS) program – Carlsbad’s Build-It-Workshops held its grand opening on Friday.

KEYS is a small business incubator program developed by Kimko.

As of Dec. 31, 2012, Kimco owned interests in 896 shopping centers comprising 131 million square feet of leasable space across 44 states, Puerto Rico, Canada, Mexico, and South America. KEYS launched in California, where Kimco owns over 110 shopping centers consisting of over 3,200 stores and 19.3 million square feet of leasable space.

The company says that it is actively seeking startup entrepreneurs and first-time business owners to apply to the program, which currently has over a hundred small shops (2,500 square feet and under) available for KEYS participants, including many pre-built restaurant spaces.

KEYS will place qualified applicants into Kimco shopping centers with one year of free rent and additional benefits such as affordable property charges to minimize initial overhead; access to personal Kimco retail business counselors; a flexible four-year lease option after the first year; as well as access to shop space in established retail centers. In addition, Kimco says that it will provide operational and financial support through the critical startup incubation years to better ensure the success of these first-time business owners.

Kimco has developed relationships with established educational organizations such as SCORE, the California Small Business Development Center, Kauffman FastTrac, and others that offer business resources and networking support.

The KEYS program seeks entrepreneurs who plan to open their first store, restaurant, or other concept (but not franchise companies), who have adequate funding for the venture, a written Business Plan with detailed business goals and who have the ability to articulate their plan for success in an interview. A certificate, endorsement, or letter of completion verifying entrepreneurial classes completed from an SBA sponsored business association, college, university or appropriate training organization is encouraged, but not required.

Continued

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September 2

Wilson Harrell – for Entrepreneurs Only

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Entrepreneurs are born, not made, but thirst for freedom is the spark that ignites.”
— Wilson Harrell

What does it take to become a successful entrepreneur in today’s business world? Well, there are many giants of business you could ask, but you would be hard pressed to find anyone better than Wilson Harrell. Read about a country boy who became a marketing guru and entrepreneur. He is quite simply a business legend.

Born in Georgia, 1919, Wilson Harrell, world renowned entrepreneur and marketing guru was a man of strong conviction. In his great business journey, he lived a glamorous life all through. Not all know that Wilson was a fighter pilot in World War II and received Purple heart, Air medal with 4 oak leaves and also the President Citation.

It all began with Wilson Harrell & Company started by Wilson himself after the war. The company distributed Kraft products to huge military PX market and in very less time the company sales reached $200 million. But Wilson had other ideas, he sold the distribution company. Then he bought Formula 409, a household cleaner product company for $30,000 and turned it around. He later sold the company for $7 million and bought 60 food brokerage companies whose total sale exceeded $500 million.

All in all, Wilson started over 100 companies and turned around a few. He was voted America’s no.1 columnist for the year 1995 and 1996 by the American society of Business for his monthly contribution to the Success Magazine. Wilson was also the past publisher of INC. magazine.

Along with being the Founder/Chairman of council of growing companies, nationwide organization, Wilson was also the leader and voice of entrepreneur’s movement in America. His book “For Entrepreneurs Only” was a bestseller and still one of the most admired in this genre.

In his book, he discussed the hunters and farmers of cave man age. He reasoned from science and a variety of studies that genes are passed down and often entrepreneurs are the children of entrepreneurs. At some point thousands of years ago, entrepreneurs were the hunters of our world while the farmers tend to be employees.

He enjoyed great success in life and died in 1997 at the age of 78 from lung cancer.

“I’ve loved, I’ve laughed and cried
I’ve had my fill, my share of losing
And now the tears subside
I find it all so amusing
To think-I did it all that
And may I say
Not in a shy way
Oh no, oh no not me, I did it my way”

– Source-“For Entrepreneurs Only” from Wilson Harrell.

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September 2

How The Copywriter Helps The Entrepreneur

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One of my favourite assignments as a copywriter is to help entrepreneurs create the text to promote their new business, product or service. In my five years as a professional copywriter, I’ve helped clients as diverse as electricians, sales trainers, marketing companies, gourmet food shops, property developers, digital agencies, IT consultants and driving instructors to express what they offer in writing – usually at the early stage of building or planning the enterprise. The power of copywriting in that situation simply cannot be overestimated. There really is something almost magical about putting words on the page. It makes ideas real, generates commitment and focuses energy. Just by committing thoughts to paper, we can shape our futures. It’s easy to see how this benefits the entrepreneur as they plan or develop a business. Although most entrepreneurs generally feel positive and confident about their ideas, they sometimes find it hard to do them full justice on the page. Working from a different perspective – the outsider’s perspective – the copywriter can make sure that their client’s marketing pitches the offering to the right audience, with the right tone and the right emphasis.Sometimes, the appropriate ‘level’ for the message may be far ‘above’ the one expected or imagined by the entrepreneur. Sometimes, when they see what I’ve written, my clients respond ‘I could never have written that,’ or ‘I don’t recognise myself’. This type of feedback confirms that the entrepreneur may simply be too close to his or her product or business (whether emotionally or intellectually) to communicate its selling points effectively. If the business is a one-person startup enterprise, it’s easy to see why. Talking an idea through with a good copywriter (one who asks the client lots of questions) is a great way to road-test a new idea. ‘If we translated this concept into marketing messages,’ the entrepreneur is asking, ‘Would it fly? Would the proposition be consistent, compelling and capable of converting interest into sales?’ Here, the discipline of copywriting can act as a useful reality check. The dark side of confidence is over-confidence, and entrepreneurs are prone to many delusions and self-deceptions. But the copywriter cannot spin straw into gold; to make convincing copy, they can’t work with unclear, inconsistent or self-contradictory ideas. As part of the briefing process, the copywriter can help the entrepreneur to iron out all these tangles in their thinking – provided the copywriter is prepared to put some tough questions to the person who pays their bill.

resume

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August 29

Achieve Entrepreneur Success Get In Focus

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Enlarge your entrepreneur focus and make visualizations an important part of your new daily routine. Entrepreneur success comes from having a vision, a clear mental picture of exactly what it is that you intend to realize. You have to be able to see it in your mind before you can achieve it. Imagine the outcome that you want, always focus on what you want and not the one you don’t want.

Visualise with perfect focus. Don’t just think and picture what you want in a unclear way, form the details, the feel, the colour. The more details you can place on it the clearer you will see it and the more real it becomes to you in your mind’s eye. It is without doubt one of the key critical success factors for entrepreneur success.

Most people if they would like success will generalize much too much. If you would like to have what is called success then you have to be very exact as to what you are calling success. How will you know when you have it? What will it feel like? What will you see and be when you have it? What is your measure for success? What do you need to do to achieve it?

When you take a photo and it is out of focus that photograph will permanently be hazy and out of focus. The same applies to your visualizations. When you visualise something and fail to put the details in it, it will at all times be a hazy idea without any clarity. Give your brain precise mental pictures of what you would like and your imagination will respond accordingly.

It is not about living in a dream world, it is making mental pictures of your desired outcomes. The bolder you make your images, giving them colour and making them real to you, then the more powerful you will feel towards them. Whatever you can think and believe you will be able to accomplish.

Condition yourself to expect your entrepreneur success. Almost all of the limitations that we place on ourselves are the effect of our self images. However we see ourselves, we live our life, so by changing your images you start the process of changing your self beliefs and your expectations.

Success is a habit, it is the result of developing an attitude. Attitudes are simply habits in the mind. Create your success habit in your mind, spend a few minutes each day and develop your mental picture. It is a critical success factor for your entrepreneur success.

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August 26

Take The 100 Day Challenge For Entrepreneur Success

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By making a clear visualization of what you want achieve, you start to make the whole progression of building a successful online business easier. If you focus on the next 100 days, and do the 100 day challenge, those 100 days could be important to your future, by the actions you take today and each day over the next 100 days. Bold positive action creates bold results, take the challenge and build your entrepreneur success.

Here are 6 key steps for you to take today to get yourself going in the right direction and then begin your 100 day challenge.

1. Select your online business system. Are you building from the start or maybe you want an online business presence for your existing business or MLM company? There are a few high-quality systems out there, but some are better for some types of business more than others.

2. Decide on your main product. There are several options you can take with your main selling program, even if you have a business you may want to incorporate something else along side with it. Once you are set up and ready to market your main primary program it will make the difference to your online success and can significantly increase your income.

3. Create traffic flow. The most essential ingredient of online business is making traffic flow to your site. No visitors equals no business. There are several ways that you can do this and from within your system you need to choose the best way for you. Ask the team that you join as to what they advocate for you based on your position and the time you have available.

4. Set your targets. Goal setting is essential, set your goals and targets and set them on a daily action plan basis. Having monthly aims and no means of daily monitoring them will hinder your progress.

5. Work on you. As you build your business work on your mindset as well. Individual development is one of the key entrepreneur success factors.

6. Action. Getting a system, main programs, and goals will represent nothing unless you take action on your set plan. The 100 day challenge is all about taking action every day over the next 100 days. In that way you will not only build your business, but you will also set a new practice, a habit of taking consistent daily action for your online business. It is one of the entrepreneur success factors that make the difference, so take the challenge to yourself, take the 100 day challenge.

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August 24

Entrepreneur Success And Your Expectations

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If you are ready to make a change in yourself and start being an entrepreneur success the change has to first take place from you. A positive mental attitude and the desire to take action are critical success factors for your entrepreneur success.

What separates an entrepreneur success and someone who wishes to be a success? Why does one person make something work and another just let it go?

The difference is that the successful entrepreneur expects that whatever they do and devote themselves to will work out. They have a positive attitude. Their expectations are geared to the inevitable success that they will have, and they will do what they need to do so that their venture will succeed. The unsuccessful hopefuls dream of success and hope that something will happen to them so that success is given to them. Success never lands on our feet without us doing something for its achievement.

If you see an opportunity you have to embrace it and take the nessesary action. There is a law of give and receive that says you first have to give before you can expect to recieve, you have to plant your seeds before you can get the benefits.

What we all encounter in the world is a reflection of all that we put out with our thoughts. If you give a poor attitude and expect nothing to work out then that will be your experience, and if your attitude is of great expectation and positive to others then your experience becomes very different.

It is your attitude lets us encounter what we call luck breaks. Lucky breaks are simply a process of favorable events and discoveries that have opened up to us. By getting the right attitude that enables us to see them more and act on them more.

Whatever is in your mind you will translate into your physical reality, whether you have great expectations or none at all, whatever you think about will be true for you. Put your mind to work on what you really want and not what you don’t want, focus on what you want to be and not what you don’t want to be.

It is your attitude that will form your future when you start your business, whatever it is. You need to understand what business you would love to do, and what your plan is, but it is you that will take you to entrepreneur success.

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August 12

Do You Understand The Definition Of A Succeful Entrepreneur

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Are you looking for a way that you can make money from home? If you are, then you can very easily become a successful entrepreneur. You just need to learn the entrepreneur definition, along with anything else that will be helpful in building your business.

So, what is the entrepreneur definition? An entrepreneur is simply a person who starts a new business and assumes all responsibility for it. There is not much to starting your own business. You just need to decide what it is that you want to do and the best way to proceed by doing some research. If you are doing an internet business, then you have a lot of business opportunity options to choose from.

Knowing the entrepreneur definition will help you become successful if you remember it because you will realize that you are the only one that can build your business to be successful. This means that you will have to do the work that is needed and put in the time required. Advertising your new business, especially if it is online is essential for you becoming a successful entrepreneur.

So, here are the most important steps you need to take to start your business and learn how to become successful with it, in order to become an entrepreneur.

One: Decide what business you want to start. It is a smart idea to spend some time on researching your different options. Just make sure you choose something that you will like doing because this is very important to you finding success as an entrepreneur.

Two: Once you know what business you want to do, you will either have to research to learn more about the proper steps to take, or if it is online, then you will more than likely just need to sign up to get started.

Three: The next step is very important because this will be an ongoing thing you will have to do the whole time you are an entrepreneur and that is to educate yourself on as many promotion methods as you can. Get started with one method, learn it, and then do it. Once you have traffic coming in, add another promotion method until you have several going at once.

Now that you know the entrepreneur definition and how you can learn how to become a successful entrepreneur; you just need to get started. Just remember that it will take time to build your business. So, don’t give up too early like some people do because this will ensure that you never find the success that you want.

Copyright (c) 2009 Jean Klett

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August 2

Are You an Entrepreneur in Employee’s Clothing

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There are a lot of people out there who hate doing what they do. Even you may be just another one of them. This general dissatisfaction in having to work hard only to watch other grow rapidly up the stairs of social status leaning on your shoulders whereas you yourself are left behind has led to the emergence of a whole new breed of entrepreneurs. These people dont settle for what they have but they thrive on their quest for the best that they can themselves achieve. Not many people realize that the internet has more to offers than meets the eye. Even now, a lot of people still want to stick to regular day jobs in hope that this gives them some sort of assurance or security. Unlike these people, many have actually realized the potential of the internet in making things happen.

Any good internet entrepreneur will make a killing out of a zilch of an investment to start with. Not to mention, the convenience and comforts that you present yourself with once you be have your own internet business.

Many people feel it is life changing and requires a lot of your investment in order to become an entrepreneur. That is absolutely true. However, the kind of investment that you are needed to make varies a lot nowadays as compared to conventional views. Entrepreneurs on the internet deal I a lot of unconventional things. Investment is a necessity to the starting up of any business. But for an internet business, all you need to invest in is your own hard work and as much time as you can spend. Signing up a few forms here and there to having your own website for promoting various products or even selling them to offering a service that you excel in personally; no matter what your forte is, you are destined to enjoy being able to be your own boss.

Even when you have a job on the internet you can still be as much an entrepreneur as anyone else on the internet. The kind of jobs available over the internet include affiliate marketing, revenue sharing affiliate marketing, blogging and even posting your views and reviews on social networks and reviewing web sites. In each of these cases you will not be working under the orders of any kind of bosses. You shall be paid for what you work and what your work generates as revenue. In most cases your designation will not be that of an employee; rather you will be referred to as a partner. The internet has really unleashed all kind of opportunities and avenues to soar your earnings. So, if you are one of those who as tired of working to see your boss make profits, the internet awaits you.

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July 27

The 30 Day Challenge For Entrepreneur Success

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The moment that you begin with your new online business you are taking the challenge and beginning a new part of your life. Entrepreneur success is about making changes to your habits and your to your thinking, so when you take the 30 day challenge with your online business you set the seeds for success in you.

Habits take about 30 days to become a part of our new way, and by building sturdy entrepreneur habits you set off the process of creating a solid foundation for yourself and for your business. Make some time in deciding what you want to do and achieve over the next 30 days in your online business.

Take the 30 day challenge and set your goals for your entrepreneur success. Make an action plan of what you will to gain knowledge of and begin to master and build an action list of what exactly you will do to develop your online business. It is the process of daily action in the pursuit of your goals that leads to business success.

The very process of starting a new business means you expect to set up a new way of life. Make the new way a way of self empowerment. By educating yourself as much as you work on your business, you will be creating the new habits that are critical factors for entrepreneur success. You can reach whatever you believe you can, and the same applies to you will fail at whatever you believe you will, so by settingstrong empowering beliefs and following your action plans you will lead yourself towards the outcomes that you want. Positive thoughts and actions are the critical success factors.

Adopt change, welcome the change that will occur. The more that you prepare the changes the more you will feel in control of what is happening. We all are happy in ourselves to the degree that we have control of what is happening around us. By organising yourself for the next 30 days you will be taking control of your new habits and actions and at the same time taking control of your new business.

Entrepreneur success is a habit, take the challenge and shape a forward momentum in your life. By changing how you see yourself and how you behave you will at the same time change how others see and believe in you. That will change the outcome with your business.

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